The anticipation surrounding Ajay Devgn and Tabu's latest film, "Auron Mein Kahan Dum Tha," has taken an unexpected turn with its delayed release announcement.
Originally slated for July 5, the makers, in response to exhibitors and distributors, have opted to postpone the release date, promising a new one soon.
This decision offers valuable business and marketing lessons.
Lesson 1: Responding to Stakeholders
The decision to delay the film's release showcases the importance of listening to and accommodating stakeholders, such as exhibitors and distributors.
By considering their input, the makers ensure better market readiness and potentially improved box office performance upon release.
Lesson 2: Managing Expectations
Announcing the delay through social media and platforms like Instagram, as done by film critic Taran Adarsh, effectively manages audience expectations and maintains transparency.
This approach prevents disappointment and builds anticipation for the new release date.
Lesson 3: Strategic Planning and Communication
Directed by Neeraj Pandey and produced by Panorama Studios, the film's strategic planning includes a carefully timed announcement of the delay.
Such communication strategies are crucial in maintaining audience engagement and ensuring that the film captures attention upon its eventual release.
Lesson 4: Diversification of Projects
Ajay Devgn's diverse lineup of upcoming films, including "Singham Again" and "Maidaan," demonstrates the value of diversifying projects.
This approach not only mitigates risks associated with individual film delays but also keeps audiences engaged with varied content offerings.
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