Actor Siddharth praised veteran stars Rajinikanth and Kamal Haasan for inspiring South Indian actors by refusing to advertise alcohol, cigarettes, and paan masala.
He shared in an interview with News18 that these legends decided long ago to avoid promoting such products and have stuck to their decision.
This has set a positive example in the Tamil film industry.
Siddharth mentioned that Rajinikanth and Kamal Haasan made a decision years ago not to endorse alcohol, smoking, and paan masala.
He noted that because of their choice, no one in the industry engages in such endorsements now.
Siddharth expressed pride in having these two legends in the industry, stating that they have shown the right path in many ways.
In 2022, Akshay Kumar faced criticism after appearing in a paan masala advertisement.
The ad also featured Ajay Devgn and Shah Rukh Khan.
After the backlash, Akshay announced he would no longer work with the brand and apologized to his fans.
He even mentioned that he would donate his endorsement fee to a good cause.
Similarly, actor Yash also refused to endorse a paan masala brand, even turning down a multi-crore deal.
His agency, Exceed Entertainment, confirmed this, stating that they want to associate with brands that share their values and aim to send the right message to fans.
Life Lessons
Stand by Your Values:
Rajinikanth and Kamal Haasan chose to avoid promoting harmful products and have stuck to this decision for years, setting a strong example for others.
Positive Influence:
Your actions can inspire others to make better choices. By not endorsing harmful products, these actors have influenced an entire industry.
Integrity:
Even when offered substantial money, Yash chose to maintain his integrity and refused to promote paan masala, showing that money should not compromise one's principles.
Responsibility to Fans:
Celebrities have a responsibility to their fans. Akshay Kumar apologized and took corrective action when he realized his mistake, showing accountability and care for his followers.
Long-Term Impact:
Align yourself with brands and causes that reflect your values and have a positive impact.
Yash’s decision to associate only with like-minded brands reflects a commitment to long-term positive influence.
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